“He has, in effect, sidestepped what we call the regular media and developed a direct channel of communication to an enormous bulk of the population.”
Pres. Donald Trump has generated a lot of controversy for his frequent use of Twitter. In past interviews, Steve Wynn, Chairman and CEO of Wynn Resorts, has been critical of Millennials who live their lives on social media and avoid person-to-person interactions. So in this segment, I asked Steve for his thoughts on Trump’s use of Twitter. Steve believes that through Twitter Trump has created an alternate mass media bigger than FOX, CNN, MSNBC, etc… that gives him direct access to millions of people. Steve explains how Trump has established a powerful medium of communication that diminishes the influence and power of the regular media.